Synopsis
From its inception, UCLA’s Luskin Conference Center was designed as a modern-day agora of ideas and collaboration, drawing direct influence and cues from the Golden Age of Greece. The resulting facility is an open environment of optimism and sunlight, every detail a reflection of UCLA’s historic spirit of daring innovation and progress. Nestled in the heart of the legendary campus, the Luskin is positioned to host the world’s most consequential gatherings of thought leaders in a warm, inviting place conducive to breakthroughs and possibility.
Our two-fold charge ran nearly as lofty. The first challenge was to create a distinctive, comprehensive brand narrative for the Luskin Conference Center—from logo to sales materials, digital ads to door hangers—all positioning the five-star hotel and meeting facility as one of the world’s most aspirational, on-campus think tanks. Just as important, the resulting Luskin brand had to function instantly and seamlessly as a sub-set of the overarching UCLA brand. We rose to the occasion, puling together all the moving parts, insights, and must-haves into an inspirational yet approachable brand. Making a lot of people mighty proud of the Luskin Conference Center and how it’s presented to the world.
From here possible is anything
At the UCLA Meyer & Renee Luskin Conference Center, you’re welcome. To a lot. New ideas from old friends. Unexpected questions from a captivated audience. Fresh Mediterranean cuisine reimagined by inspired California chefs. This space is designed for daring spirits to share their visions of the future, and find creative ways to make monumental breakthroughs. Like using nanotechnology to purify water, zebrafish to treat Parkinson’s disease, or joining forces with biochemists, neuroscientists, and geneticists to end depression. Step into the sunlight at one of the world’s most innovative campuses, explore the city that made it possible, and prepare to make history.
Logomark
The influence of Greece’s “Golden Age” on the planning and development of the Luskin can’t be understated. From the olive trees growing in the courtyard to Plateia, the conference center’s Mediterranean-inspired restaurant and bar. Knowing how important the reference was to the stakeholders, we embraced it when developing the Luskin Center logo—literally merging an olive branch with the the UCLA “molecule,” a signature campaign element throughout the university’s brand messaging. Then created graphic standards, guidelines, and myriad stacks and lockups to be applied to the new marks usage.
Sales Team Branded Materials
For a meeting space built to inspire innovation, making the medium integral to the message was a natural tactic when introducing the Luskin Center to conference planners. In this instance, the envelope containing a series of post cards described the property in several steps as it was unfolded. With the ultimate positioning line revealed on a molecule-shaped, “keepsake” mini-poster.
Conference Planner Postcard Mailer
Postcard Series
Sales Brochure
Where any moment could be the moment that changes everything.
Welcome to the UCLA Meyer & Renee Luskin Conference Center
This is where excellent accommodations lead to extraordinary breakthroughs. The brand-new Luskin Conference Center takes events to the next level, surrounding you with everything you need to find inspiration, make connections, and invent the future.
LuskinConferenceCenter.UCLA.edu
The campus that does it all. In a city that makes it possible.
Here, you’re welcome to make the impossible happen. To let ideas flow freely and become reality. Located in the heart of UCLA, one of the world’s most innovative universities, in a city that pioneered the future, you’re surrounded by opportunity and a limitless spirit. The same spirit that always has and keeps inspiring not only 13 Nobel Laureates, three Pulitzer Prize winners and the inventors of 1,022 patents, but also over 500,000 alumni, 43,000 students and 30,000 faculty and staff. When you host an event at a place built for making connections and exchanging ideas, there’s no telling how it could impact the world.
We envisioned a place for you to envision the future.
Inspiration comes to those who are in the right environment to find it. An environment that invites thought leaders of different backgrounds to gather and draw inspiration from one another. But also allows for quiet pondering and reflection.
The Luskin Conference Center was built to provide that space, with amenities that will make your stay both productive and relaxing. Every inch of our 25,000-square-foot building helps facilitate ideas and conversations. You’ll also find imaginative cuisine, comfortable accommodations, and versatile meeting spaces for groups both large and small.
Sales Folder
In-Room Branded Elements
The olive branch graphic served as an elegantly cohesive element throughout the entire campaign. Modern yet classical, it gives even the most typically-mundane touch points an inspiring contemporary feel.
Guest Stationery
Luskin Art Collection Coffee Table Book
On every floor, an amazing collection of artwork hangs throughout the Luskin Conference Center. Rivaling many modern art museums. But with a very distinct theme—every artist represented is a Bruin, either former student, professor, or visiting artist. This coffee table book chronicled the inaugural collection, including descriptions, artist biographies, and locator map throughout the property.
Branded Door Hanger messaging, etc.
Consumer Messaging
Consumer-facing executions offered multiple opportunities. In print, we leveraged UCLA’s incredible history of world-changing contributions as rationale to explain the level of events the Luskin Conference Center would host. On-campus installations allowed us to raise awareness among the student body about the Luskin’s availability—even for their parents on special weekends. In digital, we dramatized some of the Luskin’s technical capabilities, including translation services for up to 90 languages.
print ad
The birthplace of the Internet is now the world’s forum on net neutrality.
For a century, UCLA has been a driving force of positive change. Now, there’s a brand new space for today’s thought leaders to join us. The Luskin Conference Center offers versatile meeting space and welcoming accommodations. To exchange ideas. Overcome challenges. And propel the world forward.
Plan your event now at LuskinConferenceCeneter.UCLA.edu
Synced Animated Digital Ad