“This Time Last Year”
In nearly four years on the national retail team at Innocean, I concepted, wrote, produced, directed VO sessions and collaborated on almost 300 television spots. Not 30-ish spots versioned out ten different ways. Nope. By “nearly 300 spots” I literally mean 300 original spots — from a Super Bowl commercial (Sonata “Quotes”) to national retail campaigns, new model launches to regional dealer association spots. Below are a smattering of campaigns and commercials from my days on, without question, the most productive team and period of my career to date.
2010 Hyundai Assurance
“A Year Ago”
“Road to Recovery”
All-New Tucson Launch
“New”
Hyundai Assurance: Trade-In Value Guarantee
“Sorry, Man” (featuring the Sonata)
“The Lady’s Talking” (featuring the Elantra)
“She’s Not Listening” (featuring the Tucson)
AutoPacific President's Award
“No Words”
2011 National Spring Sales Event
“Happening”
“More Significant”
Hyundai Assurance: $1.49 Gas
“Clear Your Head”
“Helping You”
“Get Out of Town”
“On the Way”
Trade-In Bonus (Post "Cash for Clunkers")
“Non-Clunker”
“After Party”
Santa Fe Sell Down
“Have a Nice Day”
Most Fuel Efficient Car Company in America
“Happy New Year”
"Quotes" Campaign
“Reality” (featuring the Genesis)
“Drawing Board” (featuring the Elantra)
“Stampede” (featuring the Sonata, with a :10 offer/dealer tag)